The company’s revised audience figures mean that Facebook’s ad reach in South Korea was equivalent to 20.8 percent of the total population at the start of 2022. To learn more about these changes, please see this article, as well as our comprehensive notes on data. However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook – so the figures shown here are not directly comparable with figures published in our previous reports. KakaoTalk was South Korea’s top social media platform by active user numbers in early 2022, but it’s worth highlighting that the country accounted for 86.4 percent of the platform’s total global active user base at this time.ĭata published in Meta’s advertising resources indicates that Facebook had 10.65 million users in the Republic of Korea in early 2022. This figure equates to 91.2 percent of South Korea’s total population, but it’s worth stressing that this figure may include duplicate accounts (see our notes on data to learn more).įor perspective, the company’s monthly active user figures suggest that 93.1 percent of South Korean internet users were active on KakaoTalk at the start of 2022. Numbers published in KakaoTalk’s Q3 2021 investor earnings announcement reveal that the platform had 46.81 million monthly active users in South Korea at the start of 2022. Get fresh insights: our handy social media overview page helps you stay up to date with social media trends, offering essential headlines for social media adoption, as well as the latest user figures for the world’s most widely used social media platforms. Note: percentages may not sum to 100 percent due to rounding. The median age of the population in the Republic of Korea is 44.8.įor additional context, here’s a look at how the population in the Republic of Korea breaks down by age group:ģ.4 percent of South Korea’s population is between the ages of 0 and 4.Ħ.9 percent of South Korea’s population is between the ages of 5 and 12.Ĥ.5 percent of South Korea’s population is between the ages of 13 and 17.ħ.6 percent of South Korea’s population is between the ages of 18 and 24.ġ3.3 percent of South Korea’s population is between the ages of 25 and 34.ġ4.5 percent of South Korea’s population is between the ages of 35 and 44.ġ6.5 percent of South Korea’s population is between the ages of 45 and 54.ġ5.9 percent of South Korea’s population is between the ages of 55 and 64.ġ7.4 percent of South Korea’s population is aged 65 and above. Note: gender data are currently only available for “female” and “male”. The Republic of Korea’s total population was 51.32 million in January 2022.ĭata show that South Korea’s population increased by 30 thousand (+0.06 percent) between 20.ĥ0.0 percent of the Republic of Korea’s population is female, while 50.0 percent of the population is male.Īt the start of 2022, 81.5 percent of the Republic of Korea’s population lived in urban centres, while 18.5 percent lived in rural areas.
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